Be the care home Wales finds first.
Websites, local search and AI visibility built only for Welsh care homes and home-care agencies — so you look credible, fill beds, and show your CIW rating the way the law now demands.
North Wales based · care-sector specialists · backed by Livetech
Every care home and domiciliary support service in Wales is now rated by CIW — Excellent, Good, Requires improvement or Requires significant improvement — and is legally required to display that rating on its website. Most aren't, or aren't doing it right.
Check mine — freeBy the time a family calls you, they've already decided who to call.
Choosing a care home is one of the most researched decisions a family ever makes — and almost all of it now happens online, before anyone picks up the phone.
They search — then they ask AI
Families Google “care homes near me”, read reviews, and increasingly ask ChatGPT to shortlist for them. If you're not readable to search and AI, you're not on the list.
Your rating is now public
CIW ratings sit right next to your name. A dated site with no rating shown looks like something to worry about — a clear one builds trust before the first visit.
An empty bed costs more than marketing
A single unfilled room costs thousands a month. Being easy to find, and reassuring when found, is the cheapest occupancy tool you have.
Three ways to work with us — start where it hurts most.
Every package is delivered by a team that works only with care providers — priced simply, by the day, with no long contract to sign.
Foundations & Compliance
For homes with a dated, broken or missing website — and a rating to display.
- CIW rating displayed correctly & compliantly
- A clean, modern, mobile-friendly site (or facelift)
- Google Business Profile set up properly
- Contact & enquiry forms that actually work
Get Found
For homes ready to win more enquiries from search and AI.
- Local SEO for your town & care types
- Reviews: generate them, manage them, show them
- Structured data so Google & AI read you correctly
- AI visibility (Trust Density) — get recommended, not just ranked
Full Digital Partner
For groups who want it all handled, month after month.
- Ongoing SEO, AI visibility & content
- Occupancy campaigns (Google Ads) when you need beds filled fast
- Reputation monitoring across the web
- One clear monthly report — no marketing waffle
We only do care. That's the whole point.
- We speak your worldCIW inspections, occupancy, funding, reputation — we don't need it explained.
- Local, and here for the long runBased in North Wales, working across the country — a real team you can meet, not a call centre.
- Backed by 25 years of LivetechA Llandudno agency behind hundreds of websites — carewales is its care-sector specialism.
Plus hundreds of home-care agencies — every one now rated, and every one competing to be found. We help you be the one that is.
Is your care home showing up — and showing its rating?
Send us your details and we'll send back a short, plain-English check of three things that decide whether families find and trust you.
- Is your CIW rating displayed correctly & compliantly?
- Do you show up in local search for your town?
- Would AI assistants recommend you — or a competitor?