Straight answers for people running care in Wales.
No fluff. Practical guides on the things that actually decide whether families find you, trust you and choose you — plus our library of care and wellbeing articles.
Written for owners and managers, not marketers.
Displaying your CIW rating — the right way
What the April 2025 rules actually require on your website, where to put your rating, and the mistakes that leave you exposed.
Filling beds through local search
How families search for care near them, why the “map pack” matters, and the low-cost moves that get you seen first.
Getting recommended by AI
ChatGPT and friends are shortlisting care homes now. Here's how to make sure they can read you — and put you on the list.
Gathering reviews without the awkwardness
Simple, respectful ways to collect family reviews — and how to show them so they build trust before the first visit.
What a good care home website actually needs
The handful of pages and details that matter to a worried family — and the clutter you can happily leave off.
Explaining care funding on your site
Families arrive confused about paying for care. Answering the basics clearly wins trust — and better-qualified enquiries.
Our wider library on health, care and later life.
Alongside our provider guides, carewales.com hosts a growing collection of articles on wellbeing, therapies, later-life planning and family support — free to read for anyone.
Get a free, plain-English check of how findable and trustworthy your home looks online — and three things you could fix this week.
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